Our Story

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A legacy of 50 years, and a brand routed through generations, and built through time in India – Charlie Spirits from the House of Highqueen and Highfield Distillers and Bottlers Pvt. Ltd

Charlie Spirits is more than just a name, it is our story of heritage, passion and innovation with its foundation laid by Mr. Nanak Singh in the early 1970s, and today is helmed by Mr. Bhupinder Singh, and Mr. Arjun Singh.

Born from a vision to craft spirits that resonate across generations, and is accessible to everyone with a competitive price point, each of our spirits have crafted a niche for themselves in the market with a distinct identity and a devoted consumer base.

Our Portfolio offers Charlie Gold Reserve Whiskey | Charlie XXX Aged Rum & Charlie Vodka, each curated using the finest grain spirits, blended with high quality ingredients, and guided by a legacy of precise distilling techniques.

We are proud to have a robust in-house process that ensures every batch meets the exacting standards — from taste and aroma to finish and value.

At Charlie Spirits, we celebrate our heritage, blend for the present, and grow with the future.

We retail in New Delhi | Chandigarh & Punjab

Our Team

Bhupinder Singh

Founder

Founded by Late Sardar Nanak Singh, a legacy of over five decades beginning with the dairy trade, and evolving into the liquor industry.

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Arjun Singh

Chief Operating Officer

A third-generation leader in the spirits industry, he carries forward over a legacy of over five

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Harish Sharma

General Manager

With deep industry insight, Mr. Sharma oversees the end-to-end management at the
distillery from production planning

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Poonya Singh

Export Manager
& Marketing Executive

An educational journey which began from University of Warwick where her dissertation centered

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Founded by Late Sardar Nanak Singh, a legacy of over five decades beginning with the dairy trade, and evolving into the liquor industry. What started as a country liquor bottling unit in Chandigarh by Mr. Nanak Singh forayed into the Indian Made Foreign Liquor (IMFL) by Mr. Bhupinder Singh, supported by his spouse, Mrs. Sonia Singh.

With the growth of India’s spirits industry and increased consumer demand for premium experiences, the brand entered the premium segment in the early 2000s, launching a refined portfolio of whiskies, rum, and vodkas.

A defining milestone in Mr. Singh’s journey came in 2019 with the establishment of a state-of-the-art bottling facility in Lalru (Distt. Dera Bassi, Punjab). Today, this plant stands among the most advanced in North India, designed not only for Highqueen’s expanding portfolio but also to support production for leading liquor companies.

Highqueen offers its bottling services to industry leaders such as Radico Khaitan and Amrut Distilleries.

Driven by legacy and future-focused ambition, Mr. Bhupinder Singh continues to lead Highqueen with an eye on innovation, quality, and long-term growth — both in domestic markets and now, in global exports.

A third-generation leader in the spirits industry, he carries forward over a legacy of over five decades with a degree from the University of Manchester.

A strategic thinker with passion for crafting spirits, he takes pride in being the creative mind for Charlie’s flagship products.

His mantra, “first jump off the cliff, then learn to fly.”

With deep industry insight, Mr. Sharma oversees the end-to-end management at the distillery from production planning and team coordination to ensuring quality control and regulatory compliance. He is the steady force behind the scenes, bringing the company’s vision into daily execution.

An educational journey which began from University of Warwick where her dissertation centered on launching vodka on a global platform has played a key role in Charlie Spirits marketing strategy, export operations, and R&D.

Her first big project was Charlie Vodka, a launch that evolved into a brand-defining product where she was instrumental in shaping not just the product, but also the design narrative for the Charlie product range bringing a distinctly feminine touch to a classically masculine world.

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